Big Data Decision Making Is There Room for Intuition in the Era of Big Data
Big Data Decision Making Is There Room for Intuition in the Era of Big Data
The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.
The purpose of this article is to assist readers in recognizing their decision framework: how they gather information during the decision process and ways in which they can enhance quality decisions. In other words, they will consider which data sources they are likely to rely on—facts, intuition, statistics, or a combination of these three factors as well as others in finding solutions